If you thought sitting front row at New York Fashion Week was a big deal, then you have not heard of InstaPit.
Tommy Hilfiger announced for his Fall '16 show that there will be an exclusive area where viewers can capture the looks on Instagram as they come down the runway. It's all about the angle, people.
The pit is supposed to foster "a digitally-savvy approach to generating runway photography," and not to mention, this spot is probably one of the best seats in the house.
The exciting digital concept falls right along the lines of past successful ideas from the fashion house, like its InstaMeet, where a group of 20 Instagrammers were personally invited to document behind-the-scenes moments at Tommy Hilfiger's Fall '14 show.
Have your phones charged and ready to snap, because come Feb. 15, the InstaPit will be THE place to be.